Focus Industries

Consumer Products

India is the 3rd largest consumer products market after the US and China.
India is fast moving from being a ‘low price works the best’ to ‘brands sell’. We believe that ‘price' and 'simple packaging differentiation’ doesn't work anymore - the consumers are now looking to be wowed.
India’s consumer market is just around the corner for a tectonic shift.
Our years of experience in consumer practice makes us stand apart in terms of business & marketing consultancy.


India has a long way to go in adopting electric vehicles. With less than half a million electric two-wheelers and a few thousand electric cars, the scope for this industry is ‘mega’ scale. We have been advising a few Indian and global companies on this front and will continue to invest in this space. Our endeavour is based on business as well as our contribution to balancing energy demand and environmental sustainability.

Durables & Electronics (aka Cool Stuff)

This market stood at roughly USD 11B in 2019 and is expected to double in next 5 years. We have always been invested in helping Indian and International players in this vertical looking at the growing middle class and rising disposable income. In 2019 this vertical stood at around USD 100B, and is expected to grow by at a rapid pace of over 15% YoY.